Kickstarter Press Release Example

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Sending a press release announcing your Kickstarter project is a key step to generating the buzz neccessary for prospective backers to know about your project, and if the Kickstarter project and sales pitch resonates with your audience, they will donate to your cause.

We have included real Kickstarter projects with their Kickstarter press release below from real customers to help you promote your Kickstarter campaign. We also have a step-by-step article here on how to write your press release.

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bolo is an invention that combines the idea of the knife and the wheel—creating a rolling knife.

1,274 backers

$52,572 CAD pledged of $50,000 goal

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Kickstarter Campaign Announced for bolo: The Rolling Knife

MONTREAL, QUEBEC, CANADA - 11/19/2015 (PRESS RELEASE JET) -- Zinovta is pleased to announce the launch of a Kickstarter campaign that will allow the public to meet bolo: the rolling knife. bolo is a patented knife that rolls easily through food, providing precision cutting and incredible power - all in one motion.

“We believe people are going to fall in love with our product,” says Randall Cornfield, Co-inventor of bolo: the rolling knife. “This Kickstarter campaign, to raise $30,000, will help us manufacture our units and finalize our packaging components so bolo can arrive in homes across the world as soon as possible”.

Bolo combines a unique knife and a wheel to create a rolling knife that makes food preparation easier and more effective. The knife is 135 mm. round, made of high-grade steel, and hardened to Rc-59 on the Rockwell test. The 160 mm wide x 110 mm high handle is easy to hold in one’s hand. The greatest advantage of the bolo: the rolling knife is the ability to place the hand directly above the blade. This type of hand placement permits the food preparer to have full control for precision cutting, while relieving the hand and wrist from unnatural movements. The other advantage of this type of hand placement is by placing simple force on bolo’s brake, the rolling knife turns into a highly effective chopper for carrots, lettuce, celery, and much more.

“We think this little knife is gonna do big things!" says Nathalie Maman, Creative Director.

Bolo is being produced by Zinovta, which has a track record of inventing groundbreaking housewares products. They have designed and manufactured private label programs for major retailers, direct to consumer companies and TV home shopping companies. Now, they are proud to step out from behind the curtain, introducing bolo directly to consumers. bolo is more than a housewares product to Zinovta; it’s a highly effective tool with serious personality.

To learn more about Kickstarter and supporting bolo’s $30,000 campaign, please visit

Media Contact

Company Name: Zinovta
Name: Mitchell E. Baroody, Publicist (11:59 Media)
Email Address:

CivCraft - Legends of Ellaria is a Sandbox, RPG, FPS, RTS video game.

952 backers

$36,785 USD pledged of $35,000 goal

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CivCraft - Legends of Ellaria is a new first person and strategy role playing game, set in an open fantasy world. Now on Kickstarter!

CivCraft - Legends of Ellaria a new Sandbox FPS/RTS/RPG  on Kickstarter, Last 48 hours!

9/11/2015 (PRESS RELEASE JET) -- CivCraft is designed to be both a First Person and a Real Time Strategy game, and you can switch between these modes whenever you wish. You can rule your kingdom in a huge and open world, or go on adventures with the character you created.

When you start off, you get to choose between the Warrior, Wizard and Builder classes. You can go on quests, level up, or build a powerful kingdom to rule the land of Ellaria with large cities, a working economy, farming and resources. You don’t just play as your character - you control armies, lay siege to cities and carve out an empire, in a non-linear gameplay!

After three years of development, this refreshing concept has been launched on Kickstarter and offers you the chance to play CivCraft just a few weeks after the campaign ends.

CivCraft's Kickstarter campaign was launched with the modest sum of 12,500$, but relies on stretch goals(already  reached 240%) that will allow the developers to add even more features to CivCraft, such as espionage, controlled siege weapons, multiple wizard classes, an arena, and tons of improvements to graphics, playability, as well as support for multiplayer and Modding. CivCraft's Kickstarter campaign was funded in four days.

The Kickstarter campaign offers unique rewards to CivCraft's backers, such as a special edition, unique artwork and the ability to design your own spells, items, levels, quests and characters inside the world of CivCraft, as well as to place your name in CivCraft's in-game credits!

“As we are an Indie company with a fresh concept, we would like to develop and publish the best game possible and with as many features as we can", said Arik and Adrian, the CEO's of Larkon Studios. "We would like to give you the opportunity to play CivCraft - Legends of Ellaria sooner than the official Steam release, as well as contribute and make suggestions to our developers about which direction we should take CivCraft. This means that the more backers we will have, CivCraft will be published better, quicker and with more features."

Make your mark on CivCraft - visit the project on kickstarter

CivCraft's concept has huge potential, and we will continue following their campaign.

Media Contact

Company Name: CivCraft
Name: Arik Helman

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