If you are thinking of a great way to publicize your school event, consider an education press release.

A press release is a low-cost but highly effective tool to let the media know about the great things that your school is doing.

However, it’s very important to take the time to do it the right way. Reporters see thousands of press releases every day, and sloppy mistakes will cause them to lose interest.

To guide you in this process, follow this simple template.

Headline (A short, punchy line that states your main message in an attention-grabbing way, with few words)

Subhead: Add more detail to your message, but keep it brief and make sure it engages the audience’s attention!

First Paragraph: Sum up your main points. Stick the guideline of the 5 Ws (who, what, where, when, why) and H (how). Remember you must reveal why this event is newsworthy.

Paragraph Two: Expand on the details that you introduced in the first paragraph. Go into some explanation about the the important people involved. Describe your school and give some kind of a backstory to the event. Give relevant biographical information about any key people involved.

Paragraph Three: Give a quote from a key person involved in your event, such as an administrator, student, parent, or community member. Make sure that your quote is relevant and builds interest for your event.

Paragraph Four: Expand on the information about your quote, perhaps by giving more information about the person who was quoted and why their opinion is relevant.

Paragraph Five: Add an additional quote to expand on your ideas further.

Concluding Paragraph :Give a brief “about” section, further establishing the credentials of any key players by giving information about their previous accomplishments.

Here are some additional points to keep in mind as you craft your education press release.

Always find an angle of your story that is newsworthy, and write it from that perspective. For example, a story with the headline “Eton Institute E-Revolutionizes Global Employee Development Through Cutting-Edge Ed-Tech” has a very newsworthy edge. But a story called “Institute Makes Reforms to Employee Development” does not.

Also keep your education press release to 300-350 words.

If you aren’t sure where to send your education press release, consider investing in a press release distribution service. For example, an online order at Press Release Jet will get your press release out to all the top-tier media networks (ABC, CBS, NBC, FOX and CW) for only $69.