Small Business Owners level the Social Media Playing Field Against Big Brands with 200 Social

PANAMA CITY, PANAMA - 05/11/2016 — As the popularity of social media marketing continues to increase, small business owners struggle to keep up with the demands of staying relevant against bigger brands with huge marketing budgets. Panama-based $200 Social (http://www.200social.com) aims to level the playing field by offering affordable social media management packages small business owners can afford, but still make a worthwhile impact.

 “The days when you can ignore social media and still hope your small business is profitable are over,” says Ana Hilarski, Senior Social Media Strategist of 200 Social. She explains, “The problem is, most business owners don’t have the knowledge, time, or cash they need to make a large enough impact in social circles to compete.”

Social media marketing today doesn’t mean posting pictures of your cats, or even important blog posts on Facebook. Small business owners need to be present in several major media outlets including Instagram, Facebook, Twitter, and more. In addition, they need to be posting many times per day, and at the most responsive times for their market.

All of this cross posting quickly moves out of the reach of business owners who are too busy running their businesses to learn the many nuances of social media. Not to mention the copious amounts of time it takes.

Larger brands and businesses rely on dedicated staff or large media agencies to handle their social media management. But this can easily stretch to $4000 / month or higher, miles out of reach of most small businesses.

A small business owner who uses social media though has multiple advantages.

• Greater exposure of their brand locally, nationally, and internationally.
• Ample lead generation opportunities.
• Engagement building openings with their ideal clients.
• A level playing field with bigger firms.
• Better relevance within their market.

$200 Social’s marketing plans start at $200 per month for excellent coverage of social media channels and increase based on the number of networks and frequency. They also offer graphical services to increase viral reach.

In most cases, the owners of the business create the content since they are the experts, but content services can be added on as an extra cost. Once the content is created, 200Social handles syndicating it throughout the social media world.

“We’ve been in the social media business for over 5 years, and we’ve worked with many sizes and types of companies,” says Ana. “We understand our clients businesses and offer the best coverage in the most important social media channels for their ideal clients.”

Any small business not using social media as part of their marketing strategy will find themselves left behind in the next few years. But that doesn’t mean the owners need to learn and stay on top of the various strategies this channel requires.

The team at $200 Social lives and breathes social and removes this burden to level the playing field for small business owners.

For more information about $200 Social and its services, or for press inquiries, visit http://www.200social.com or email info@200social.com.

Distributed by Glen Kowalski