The media is an integral element of any political campaign, big or small. No matter what your role in the process, you will need to find a cost-effective way of reaching out to reporters. One of the best ways to do this is through issuing a political press release.
Unfortunately, some in the political field have given up on the press release under the flawed perception that they no longer work. It’s very common to find that reporters and editors ignore press releases simply because there are so many. However, with a few simple guidelines you can craft a highly effective political press release, one that will stand out and get the media’s attention.
Here are some tips to help your political press release rise to the top of the crowd.
- Report on events that are truly newsworthy. Especially during a busy political season, the newswire is flooded with press releases about various events and candidates. To optimize the chances of building a good rapport with media outlets, keep your political press release focused on a newsworthy angle. A great way to do this is to strategically plan  the release of political press releases around milestones that you have identified in the campaign, for example, your first fundraising event, a major debate, etc.
- Craft an attention-grabbing headline. Keep in mind that most reporters will decide just on the basis of your headline and first paragraph whether or not they want to report on your story. Make your headline brief but engaging. It needs to convey the most important aspect of your story and also pique the reader’s attention. For example, the headline “Social Security Reform Hot Topic for Presidential Candidates” briefly gives the most important information about the topic and makes the reader want to know more.
- Get to the point in your first paragraph. Reporters are busy people. They want to know at the very outset what the story is and whether it’s worth their time to report on it. Cover all the necessary information (the who, what, where, when, why, and how) as concisely as possible in that first paragraph.
- Include data and quotes. Flesh out the remainder of your political press release with numbers and quotes. Any assertions you make should be backed up with data . Numbers add relevance and interest to your story. And include quotes from key players (candidates, event managers, etc.) to give your political press release a human element.
- Keep it short. A political press release that is excessively long and wordy is much more likely to be ignored. Try to confine it to no more than 1 page. Remember that reporters can always contact you if they want more information. It’s also a good idea to provide links within your political press release where readers can learn more about the event or topic.
- Include accurate contact information and be available to respond. Give an accurate phone number and email address, and make sure that someone will be monitoring and responding to requests for more information.
- Don’t give up. Even if you don’t get as much coverage as you hoped for your first political press release, don't get discouraged . As you continue to issue political press releases on a regular basis, you will increase your chances of garnering media attention.
You can also simplify the process of distributing a great political press release by submitting an online order at Press Release Jet. For prices starting at just $69, we will distribute your political press release to all the premium media outlets (ABC, CBS, NBC, FOX, CW, Google News and Bing News).
A little extra time formatting and crafting your political press release will make this a highly cost-effective tool for increasing media coverage of your political candidate or event.
- Treuren, Phil Van. How to Write a Great Political Campaign Press Release. Retrieved from http://www.politicalcampaigningtips.com.
- Cutler, Zach. 8 Tips for Writing a Great Press Release. Retrieved from http://www.huffingtonpost.com.
- Pollak, Peter G. How to Write Campaign Press Releases. Retrieved from http://www.politicalresources.com.